Review platforms can be great marketing tools for saas. They give you exposure and give you the opportunity to build trust with prospects to make improvements based on your customer feedback.
To increase your conversion rate, you’ll want to develop a strategy to increase your reviews. Start by choosing the review websites you want to focus on. then determine how you will get positive reviews from your happiest customers and decide how to handle negative reviews.
Reading: Reviews how to improve customer care saas list
benefits of revisions
more visible in online search
for example, suppose you are the owner of buildium, a saas property management company. They’re ranked by their primary term “property management software,” but SAAS review sites like G2, Software Advisory, and Capterra also show up in search results. Receiving reviews on other platforms gives Buildium additional opportunities to appear in search results for these high-value keywords. After all, people searching for “property management software” are the perfect target market and possibly ready to make a purchase.
As you can see from the chart above, it’s crucial to have a strong profile on review platforms. Also, software review sites have their own marketing strategies, focused on attracting and educating their target audience, if used correctly they will link directly to your site and operate as a free marketing team working for you 24/7. hours a day, 7 days a week.
builds trust with potential customers
for new small businesses, reviews are key to building rapport. Studies show that 91% of people read online reviews regularly. 84% of people trust online reviews as much as a personal recommendation.
Displaying reviews on your website demonstrates your legitimacy as a business and enhances the credibility of the review itself. this increases the likelihood that readers will trust the content.
social proof drives purchases
Social proof is a key part of online marketing because of the way our brains are wired. when we’re not sure about something, we look up what others have done or are doing. more often than not, when we see what the majority has done, we quickly do the same.
2017 data from the spiegel research center shows that almost 95% of consumers read online reviews before making a purchase. Showing reviews can increase conversion rates by up to 270%. the higher the price of the product, the more reviews will increase the conversion rate. by showing only five reviews, you increase the probability of purchase by almost 400%.
92% of b2b buyers are more likely to buy after reading trusted reviews. businesses that claim their free listings on four or more review sites earn 36% more revenue on average, compared to those that don’t.
Reviews leverage the theory of social proof by showing what others have done. check out some pulse reviews!
customer feedback can help improve your messaging
listening to what customers have to say can help you continue to improve your product…responding to reviews, both positive and negative, tells your customers you’re listening. If you consistently see the same things mentioned in reviews, you’ll know what areas to focus your attention on. If there seems to be a constant misunderstanding about one of your features, then you know it’s time to adjust your message for clarity.
If you find that your customers mention a lack of a certain feature in their reviews, you can use this feedback to learn what improvements to make in future versions of your saas product.
how to get more reviews
1. find your satisfied customers – nps survey
See also: 4 Tips to Help Improve Your Customer Ratings | Social Media Today
A Net Promoter Score (NPS) survey helps you determine who your best customers are. The NPS index ranges from -100 to 100 and measures how willing customers are to recommend your products or services to someone else.
the survey is nothing more than this simple question:
“On a scale of 0 to 10, what is the probability that you would recommend __________ to a friend or colleague?”
based on your response, each customer is classified as a detractor, passive, or promoter.
Detractors give scores of 6 or less. they’re not satisfied with their experience, they’re not likely to buy again, and they may even damage your company’s reputation with negative word of mouth.
Passives are those who give scores of 7 or 8. They are satisfied, but not necessarily loyal to the brand. they are not likely to spread negative word of mouth, but at the same time they are not enthusiastic enough to promote them either.
promoters give scores of 9 or 10. they love your company’s products or services. they are regular customers and enthusiastically promote it to their friends, family and other potential buyers.
Determine your nps score by subtracting your detractor percentage from your promoter percentage.
if you survey 100 people and:
- 60 of them are promoters
- 20 of them are bottoms
- 10 of them are detractors,
- on a follow-up phone call: If you routinely call customers after they’ve used your offer for a while, don’t be afraid to ask them to leave a review of their experience.
- via email: After your customers make a purchase or have some other interaction with you, follow up with an email requesting a review. following them when they are most receptive will have better results than a random email.
- as part of an email marketing campaign: don’t want to wait for a transactional email or want to use a larger segment of your audience for a big review push? submit a request for reviews as part of a larger marketing campaign.
- on social media: Your followers have already shown you that they are interested in what you have to share. they will be more likely to help you than a stranger.
you have 60% promoters and 10% detractors, for a score of 50.
specifically contact your promoters to get reviews from them first.
2. ask for the review
many customers will leave you a review if you ask, without any additional incentive. Asking for a review tells customers that you are receptive to feedback and lets them know that they are valued. there are a few ways to ask the question:
3. reward those who are willing to check you out
See also: How to buy a car whule under debt review
This is where things get tricky, because you don’t want it to look like you’re paying customers in exchange for a positive review. it’s ethically wrong, and most review platforms will ban you if they think this is what you’re doing. That being said, you can offer a small gift card or service discount to people who are willing to leave you a review, regardless of whether that review is positive or negative.
in some cases, the review platform can even handle the incentive for you. capterra routinely emails its users with an offer for a certain amount of money in an amazon gift card in exchange for a review of any of the software on its website, up to a certain number of reviews. reviews.
but before reviewers get the gift card offer email, businesses also get an email, encouraging them to sign up for their free review collection program. capterra does the work of reaching users and distributes the gift cards for you. you can also send capterra email, with some personal style tweaks, to your users.
4. make it easy
The easier it is for a customer to leave a review, the more likely they are to do so. don’t leave them guessing where you want them to leave the review. link to the various profiles and places you want reviews, then let them decide where they want to leave you.
list of saas review sites
for the saas marketplace, there’s no shortage of review sites available to claim a listing on, and your potential customers are likely already looking for reviews online with these platforms.
1. trusted pilot
trustpilot is a business review site. It is not limited to saas companies as companies like wayfair, lyft and justfab use this platform. customers can search for companies or categories. Categories range from animals and pets to money and insurance, and even food, drink, and tobacco. Depending on your saas niche, this website may not be that relevant to you, but if your competition is there, you should be too.
2. capterra
capterra is a review platform for all types of software. While there are companies that pay to be listed and pay for other services, you are not required to do so to receive a listing on the site. free accounts are not listed lower than paid accounts, so everyone has a fair chance. As noted above, capterra incentivizes reviewers, but does not require that the review be positive to earn the reward.
3. g2 crowd
g2 crowd is popular with decision makers looking to compare tech products. Your business rating is displayed in search results. Users can rate their overall experience with your brand and company and can also rate individual product offerings. Users can search for specific companies or a type of product, so it is important to have a presence on the platform and a positive rating.
If your business has limited reviews in the g2 crowd, the platform will provide you with a list of your competitors as an alternate page. remember, your goal is to serve your customers, the people who are looking for the software, with something useful. if your profile doesn’t provide the information people need to make a decision, g2 will move on to others that do.
4. finance online
The financesonline platform is similar to capterra in that it focuses solely on b2b software. Broken down into categories like remote work software, help desk software, and crm software, users can search for the software they’re looking for by name or by need. they have more than 14,000 software vendors listed. It is free to register on the platform.
5. get app
getapp is from the same parent company as capterra. listing your product on getapp, capterra, or software advisor guarantees that it will appear on any of these sites, as they are all part of the gartner digital marketplace network.
6. trust radius
trustradius is another b2b platform, but it works differently. there are no leads or paid placements for sale, so there is no way for vendors to potentially skew the results. All reviews are vetted by a research team before being posted to make sure they are 100% real, from real people. it’s free to claim or create your listing.
7. saasgenius
saasgenius is a smaller platform that allows you to compare multiple software options with unbiased recommendations. you will get access to user reviews, guides and blog posts from third party sources. While Saasgenius offers a free plan for providers, a premium placement option will soon be available for a monthly fee, which includes premium placement in the directory, along with multiple links to your website and more.
See also: Expedia Car Rental Review: All You Need To Know – Shuttlefare.com
