Career goals for performance review: 60 examples that will make you a high achiever

en.clix.vn17 November, 2022

0 19 7 minutes read

How to state career goals in annual review

In today’s workforce, employees are increasingly aware of their growth. They set development goals to increase their productivity and help them and their managers assess and track progress at their next performance review. With these goals, employees can develop new personal and professional skills that make them not only better employees, but also great people outside of work.

More often than not, goal setting is a collaborative process between managers and employees. managers act as guides to help them achieve their goals.

Reading: How to state career goals in annual review

Whether you choose to go it alone or not, we’ve outlined a comprehensive list of sample career goals you should set before your next performance review.

why are performance appraisal objectives so important?

Employees need that extra push to help them reach their full potential. Setting performance review goals acts as a little push. these goals motivate employees to become a better, more productive version of themselves.

By setting these goals, employees can be much more honest during self-assessment exercises, as they’re curious to see how far they’re progressing in the end. managers and employees can also focus on pain points and areas that need improvement.

set career goals for performance review

long-term goals

1. functional goals

process improvement

Process improvement involves taking over business activities that will improve productivity and meet new organizational standards. Setting these goals is aimed at improving the business functions of your company.

examples:

improve communication channels across all departments by using better communication platforms and software.
embrace the use of process modeling to facilitate visualization to identify improvements.

sustainability

A workplace that protects the safety, health and well-being of its employees and the environment in general is sustainable. working towards sustainability, so that it does not compromise the comfort of future generations, is a goal that the human resources team or the administrative team should have as their goal.

examples

replace disposable plastic cups and bottles in the office with reusable cups.
organize 4 internal events this year to promote the healthy lifestyle of company employees.

career goal 1

customer relations

Employees in sales, marketing, and customer service should adopt practices that build trust between customers and the company. in this way, it can meet your demands at all levels.

examples:

organize training programs every month to teach employees the ways of customer relationship management.
offer live support to customers through video calls, phone calls, and direct messages.

company capabilities

It’s management’s job to build the strength of your company by giving it an added edge. think about future challenges and define the goal you must achieve to overcome those difficulties.

examples:

create a better customer service channel for employees to communicate and leave feedback for the improvement of the company.
react to incidents and challenges as quickly as possible to avoid complications

recruitment

A company cannot function well without great talent. With or without a recruiting team, a hiring manager or management team must be able to implement recruiting strategies.

examples:

Create attractive job templates that impress potential candidates on social media.
invest in recruiting tools that reduce the time of the hiring process.
build a relationship with four local universities that give your top talent a secure spot at your company.

2. productivity goals

networks

Networking is important to strengthen the organization and increase its economic value. it also helps build a relationship with key partners and customers. networking goals can be applied to the management team.

examples:

Gather at least 5 business cards for every networking event you attend.
Schedule meetings and coffees with other managers who might be interested in investing in your organization.

innovation

Innovation skills help employees find new and creative ways to business operations. set goals to boost the creativity of your employees.

examples:

refresh the office environment so employees can work comfortably and increase productivity.
adopt flexible work models that include working from home and workation.

automation

automation is the replacement of manual work by smart tools. to make tasks much easier to complete, automation is essential.

examples:

use a 360-degree feedback tool to evaluate employees at the next performance review.
implement human resources software that facilitates the operations of the human resources department and streamlines manual processes.

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leadership

As a current or aspiring leader, it’s critical that you make employees feel safe and comfortable on the job. leaders also help other employees achieve their goals and make them better employees.

examples:

read at least two books each month that teach emotional intelligence.
give constructive feedback to employees after each completed task.

project management

Project management isn’t just limited to people who want to become project managers. is for everyone who wants to manage projects more efficiently.

examples:

take the lead in the project to increase the engagement of your current audience by creating a social media marketing campaign that sends out a tweet every day for a month.
manage the project so that 40% of users get a free trial to sign up for the premium plan.

3. educational goals

software development

For IT employees, continuous improvement of software development skills is essential to improve job performance. a deeper understanding of software development makes employees more resourceful.

examples:

complete a new coding skills course by the end of the year.
get a master’s degree in computer science to get better training in software development.

risk management

Risk management skills prepare finance team employees for unexpected challenges they might face on the job.

examples:

complete a risk management course before the end of the year.
reduce risk by diversifying the company’s investment at the end of the fiscal year.

brand visibility

Increasing brand awareness is one of the primary goals of the marketing team. employees with this ability are great assets to the company.

examples:

Start a referral program that offers customers something of value in return.
publish 100 guest posts by the end of this year.

commercialization

The field of marketing is constantly changing and marketers must stay on top of the trend to create successful campaigns.

examples:

attend marketing webinars or online events every month.
earn a certificate in search engine optimization or video marketing.

career goal 2

short-term goals

1. functional goals

customer satisfaction

For customer service employees, especially those who see customers face to face every day, it’s important to make sure every customer is satisfied.

examples:

Get a 5-star review from 15 of the 20 customers you support daily.
take a customer survey for each product released to get their honest feedback.

acquisitions

Businesses often partner with third-party vendors to purchase administrative tools and services. the sole purpose of acquisition targets is to reduce company expenses and save more money.

examples:

share company sustainability standards with suppliers and product manufacturers.
enabling metal suppliers to reduce total cost of production and increase quality by coating metals with titanium.

quality of service

always put the needs of your customers first. improve the quality of service your company offers for a better customer experience.

examples:

increase customer satisfaction by 60% by offering travelers free in-flight sleep masks and travel pillows.
develop a customer feedback system and assign skilled customer support to address all feedback (positive or negative).

product quality

Ensuring that products sold to customers are not substandard is essential to a strong company reputation. everyone in the company needs to deal with this, especially the product and quality control team.

examples:

Thoroughly inspect each product before it is sold or delivered to customers.
test all developed software and submit a beta test version to third parties prior to official release.

cost reduction

Cost reduction goals are generally set by the employees in charge of the organization’s expenses. these goals aim to reduce spending and redirect funds to other important departments.

examples:

reduce utilities by contacting utility providers and requesting a free building audit, and look for suggestions, lower costs, or free upgrades.
Do a contract review and look for higher-end providers that offer the same services at a cheaper rate.

2. job knowledge objectives

analysis

all departments need analytical skills to forecast and address problems more effectively. employees only need to set goals that are in line with their duties.

examples:

attend conferences that discuss analyzing customer feedback using frameworks and tools.
finish google analytics courses and master this tool.

troubleshooting

Problem-solving skills help employees identify challenges in a business and find ways to resolve them. These objectives are essential for the growth of the company.

examples:

Have employees wear their masks at least 7 hours a day and set a notification to wash or sanitize hands once every two hours.
become a certified security officer by the end of next month.

operations

Understanding a company’s operations can help employees see the goals of that company and how much contribution they need to make to help achieve these goals.

examples:

ask questions about company operations during performance appraisal.
Contact the human resources manager or director of operations when you need information about the company’s operations.

public speaking

Public speaking skills build confidence and help employees deliver a flawless presentation. Public speaking is also necessary to train managers and sales representatives who need to share or sell an idea.

examples:

practice public speaking in front of your mirror every morning.
attend a seminar as a guest speaker once every quarter.

design

Design skills are essential for all employees to create better images. gaining design skills increases versatility and is essential for presentations.

examples:

attend design training programs with leading designers as trainers.
learn to use the basic format in powerpoint, word or excel to present in a visually appealing way.

3. productivity goals

motivation

Motivation keeps employees physically and mentally prepared for any task. you should know that motivation comes in tangible and intangible forms.

examples:

keep your workspace less cluttered so you feel comfortable and less distracted.
reward yourself with a night out to the movies or a restaurant after a successful week.
offer incentives for team members after each month of hard work.

organization

Organizational goals keep things in order. these goals help eliminate forgetfulness and confusion in the office.

examples:

schedule a set time for all your tasks and add each event to your calendar.
have a consistent way of naming your folders and files.
sort files and documents according to dates or in alphabetical order.

career goal 3

efficiency

Efficiency targets ensure that an employee’s delivery is in line with company goals. these goals are set to reduce the amount of resources used to perform a task.

examples:

Respond to all pending requests and messages from the previous working day within five minutes of settling into work.
reduce the use of cartons by cutting them to the size of each order

communication

Maintaining a good relationship with co-workers is only possible when you can communicate efficiently. setting communication goals will make you more approachable and trustworthy at work.

examples:

sit with a different group of workers at lunch.
have a little chat with coworkers after each delivery or completed task.

time management

Being on time helps you meet deadlines and gives you enough time to perform quality control. time management goals are key to any other goals you want to achieve.

examples:

reduce time spent on social media from 5 hours to 2 hours a day.
schedule a set time for all your tasks and try to stick to it.

get ready to achieve your goals

as an employee, it’s okay to have certain expectations of yourself. these goals prepare you for the challenges you face at work and help you better manage them.

While these goals are important to personal development and company growth, you and your managers must come to an agreement to set realistic goals and avoid disappointment and excess. Lastly, to have a successful performance review, make sure you get the self-assessment right.

Download 10+ self-evaluation examples for performance review →