If you’re a small business owner planning to sell auto parts online, the auto parts marketplace is a good place to start. The aftermarket industry is expected to rake in $1.4 trillion by 2024, according to Global Market Insights, Inc. As a secondary market for vehicle parts, the auto parts market encompasses everything from headlights and batteries to navigation systems.
Demand for aftermarket auto parts is high, as original parts can be expensive and must be purchased from the dealership, limiting where consumers can find them. And when it comes to upgrades, aftermarket auto parts companies tend to offer a wider selection. Some car enthusiasts have also recognized how high-quality aftermarket parts are better than the original thanks to aftermarket manufacturers reverse-engineering parts to eliminate their weaknesses. aftermarket parts are also more widely available and can be conveniently purchased on e-commerce websites.
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In this guide, we’ll talk about how eCommerce business owners can start selling auto parts on the secondary market.
maximize profits by defining your niche
The best way to maximize profit for this type of business is to know what specific auto parts and accessories you want to focus on. Focusing on a niche allows you to offer better shopping experiences. you may have a target market in mind. For example, if you’re targeting the market for people who modify and upgrade their cars, you’ll want to focus on auto upgrade interior and exterior lighting and parts.
If you’re targeting the market that buys aftermarket parts to replace a broken or worn auto part, it’s helpful to do some market research to learn which vehicle parts are replaced most frequently. This list will likely include oil filters, wiper blades, air filters, brake pads, batteries, headlight and taillight bulbs, and spark plugs. Other parts that should be replaced because they deteriorate with time and use are tires, spark plugs, belts, alternators, wheel cylinders, fuel and water pumps, fuses, engine sensors, mufflers. , shocks and struts and clutches.
setting up your online auto parts store
It would be a mistake not to have an online presence, as online sales of auto parts and accessories continue to grow and are expected to be a $19 billion industry by 2022. mobile sales of auto parts and accessories they will exceed more than 60% of this total, which makes having an eCommerce website that is mobile friendly crucial to your success. Approximately 90% of consumers research online before purchasing an auto part or accessory. And without an online presence, this means a lot of missed opportunities for you.
To set up an online auto parts store, there are a few ways to approach selling aftermarket parts. Which you choose will depend on your budget, inventory, existing business model, business operations, and marketing plan. To start an auto parts and accessories business and start selling online, you can use eCommerce software and eCommerce hosting services to create your own website or hire someone to build one from scratch, complete with responsive themes and your own mobile app. Alternatively, you can start your business as an auto parts store and sell on e-commerce sites like ebay and amazon.
selling online on ebay and amazon is easy and part of the success stories of many auto parts companies. These eCommerce websites are the giants when it comes to buying and selling auto parts and accessories. ebay and amazon are online auto marketplaces that allow you to take your local business to the next level to meet your auto parts business plans to expand into a larger market.
As e-commerce websites for buying and selling cars and auto parts, ebay and amazon have categories dedicated to selling auto parts and accessories. ebay boasts some impressive statistics and is even an e-commerce website for selling cars. Every second a piece or accessory is sold on ebay. one piece of wheel or tire is sold every 6 seconds, while four pieces of ship are sold every minute. Every minute 15 spare parts for motorcycles and eight spare parts or accessories for ATVs are purchased.
how to set up an ebay store
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Starting an online auto parts business on ebay is easy. If you have a large inventory of aftermarket products, consider using the ebay seller center. In the seller center, you can create listings faster, thanks to the tools that allow uploading. To start selling your auto parts and accessories, create listings and provide eBay with your auto part details. Be sure to categorize your listings on ebay engines. select spare parts and accessories. As you progress, you’ll need to place the part into its specific categories. for example, it is the part for cars, boats, motorcycles, etc.
When you create a parts and accessories list, you can use ebay’s parts compatibility tool to add all the data or years, makes, models, trims and engines that fit your part. the compatibility is known in the automotive industry as “equipment”.
Auto parts companies that sell auto parts online will find complete and accurate fitment data crucial to the growth of their business. Fitment data makes it easy for potential buyers to find the right parts for their vehicles. In the listing form, you can manually enter compatible vehicles or products to sell with preloaded compatibility. For products that already exist in the huge ebay catalogue, most of the listing information will be auto-populated with the product title, description, category, weight and dimensions, and fitting details for the items. pieces.
how to start selling aftermarket auto parts on amazon
To start selling auto parts on Amazon, you need to be on the Professional Selling plan. First, you’ll need approval to sell under the Automotive & powersports product category. To get approved, you must be a professional seller with an account in good standing or have an independent website that Amazon can review.
If you answer yes to all of the following questions, then you meet Amazon’s basic requirements to sell auto parts and accessories.
Are you on the Professional Selling plan?
· Do you have product images that meet Amazon’s technical and quality standards?
Do all your products list major brands with Universal Product Codes (UPCs)?
· they are all refurbished & powersports products warranted by manufacturer or remanufacturer?
Is all of your data and images appropriate for all ages and appropriate for the global amazon community?
Do your images have a white background?
Are your images free of embedded images, watermarks, and unauthorized content?
· Have you checked the automotive & powersports parts finder and fit data page?
Are all your products compliant with applicable local, state, federal and international laws and regulations?
Are your product image dimensions at least 1000 or more in height or width?
Are your images in tiff, jpeg, gif or png format?
Auto parts consumers have been described as “research obsessed” and demand websites and online parts retailers that provide them with detailed information about the part they want to buy. this is why tuning data is crucial for any online business selling auto parts and accessories.
You can use the Amazon sales center to transfer fit data. however, you will need a separate central seller account from your main account to do so. Alternatively, you can send tuning data indirectly using a third-party tuning data provider. Amazon prefers to receive fit data directly from an approved third-party vendor like myfitment. For information on how myfitment can help you get your aftermarket parts and accessories listings in front of aftermarket buyers, visit our home page at https://myfitment.com or call us at 855-4fitment.
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